Odd Muse Valentine’s Campaign: Capturing the Romance of Paris
WRITTEN BY KAROL @THECREATIVE.SITE
Overview
In February 2024, THECREATIVE.SITE had the honor of working on a Valentine’s photo and video campaign for Odd Muse London. Our team was called upon last minute to produce high-end content showcasing Odd Muse’s latest collection.
This project unfolded as we were returning from a shoot in Nice, France, adding an extra layer of excitement and urgency to the challenge. Despite a tight timeframe and unexpected scheduling, we successfully captured the essence of the brand in the heart of Paris.
The Challenge
The challenge was twofold: creating stunning content with three models during a short shoot and managing the logistics of a last-minute booking. Our agency was booked unexpectedly, which meant we had limited time to prepare and execute the shoot.
Paris, with its unpredictable weather and bustling locations, added to the complexity. We had to adapt quickly and make the most of every moment. The key was balancing quality with speed, ensuring that the final visuals reflected Odd Muse’s minimalist elegance while embracing the romantic Parisian atmosphere.
Each shot had to encapsulate the essence of the brand—sophistication with a modern edge.
The Goal
Our goal was to create an impactful campaign that captured the romantic Parisian vibe, aligning perfectly with the upcoming Valentine’s Day season. We aimed to:
- Produce high-quality photo and video content featuring three models presenting Odd Muse’s latest designs.
- Ensure the visuals resonated with the brand’s core audience by emphasizing its chic and minimalistic aesthetic.
- Deliver content that could be leveraged across various digital platforms, driving engagement and boosting Odd Muse’s visibility on TikTok, Instagram, and the brand’s website.
The Outcome
The shoot was a resounding success. We created a full set of photos featuring the models together, as well as individual shots highlighting the clothing in the best light. Alongside the photos, we recorded commercial videos and backstage footage using multiple cameras. The diverse content was then shared across Odd Muse’s TikTok and Instagram profiles, as well as their main website, generating millions of views and significantly boosting the brand’s online presence.
- Versatile Visuals: The photos and videos were well-suited for social media, marketing campaigns, and lookbooks.
- Increased Engagement: The content resulted in a surge in social media interactions and web traffic, proving the success of the campaign.
- Seamless Brand Alignment: The visuals perfectly reflected Odd Muse’s minimalist yet sophisticated aesthetic, enhancing their digital presence.
Key Takeaways
- Paris is a Prime Location: Paris remains one of the best cities for creating fashion campaigns. Its iconic streets and locations set the stage for high-end fashion shoots. We chose a street next to Le Recrutement Café (36 Bd de la Tour-Maubourg, 75007 Paris), a location that perfectly reflected the brand’s modern yet understated vibe.
- Capture Varied Content: It’s essential to capture a variety of content types during a shoot to maximize its value. For this campaign, we used:
– One camera for the main shoot
– A second camera on a stabilizer for video footage
– A third Insta360 camera for backstage videos
– A fourth compact camera for more behind-the-scenes shots and interviews - Combining these different types of content allowed us to create a robust content library that could be repurposed for multiple platforms and marketing materials. This strategic approach ensures that Odd Muse has a diverse content pool that can continuously fuel their social media presence, digital marketing, and other promotional channels.
- Efficient Workflow: Managing time efficiently during short shoots is crucial. The quick turnaround meant every shot needed to be carefully planned to ensure we captured the essence of the brand without compromising on quality.